It isn't very often we encounter technology that is really, truly new. PCs, cellphones, the Internet, multitouch. Those all changed our world when they were first introduced. Not to overstate it, but Lytro may well be the latest member of that clique. The selling point is simple: you no longer have to worry about getting a shot in focus, because any part of the photo can be brought into focus after the fact. Magic.
Its guts are built on light field capture; concepts completely removed from what we previously understood about cameras. It's clearly not evolutionary. But for all the newness and innovation it brings to consumers, does it have what it takes to be revolutionary?
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Chicago Merchandise Mart
© Christine Till
Prints, Cards, merchandise, mart, il, illinois, chicago, river, wholesale, center, market, marketplace, global, business, building, commerce, commercial, warehouse, store, stores, deco, moderne, kennedy, trade, show, retail, architecture, buildings, structures, structure, historic, landmark, city, cities, cityscapes, cityscape, united, states, north, america, american, midwest, travel, usa, us, urban, famous, unusual, unique, fine, arts, decorative, art, interior, design, home, office, decor, foto, fotos, images, image, pics, pic, collections, collection, christine till
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